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The Adventure of the American Consumer

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The Adventure of the American Consumer

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An Atlantic research of intake over time, from the mall to the Amazon package deal

The Garden Court at Southdale Shopping Center, Edina, Minnesota, circa 1965
Minnesota Ancient Society

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In 1962, an Atlantic essay referred to as “Cash Isn’t The entirety” described an excessively positive long term: “It’s my trust,” Edward T. Chase wrote, “that actually we in the USA are evolving past what J.Ok. Galbraith calls the ‘intake society’—one who has mastered the issues of manufacturing—and are drawing near a brand new order of society, the society of self-realization.” As my colleague Becca Rosen wrote in 2015, “Guy, if this man may just see as of late.” “A half-century of cultural edification has handed, and cash and subject matter accumulation nonetheless enthrall this nation,” Becca reminded us then. Now, with the proliferation of on-line buying groceries, purchasing issues is most likely a extra captivating prospect than ever.

Nowadays’s publication, which I challenge to wager has arrived in between a barrage of emails about Exertions Day gross sales, is devoted to Atlantic research of intake over time. Our writers discover American buying groceries, from the mall to the Amazon package deal.


On Consumerism

When Shops Stored the Suburbs From Depression

By means of Ian Bogost

Adore it or no longer, the center magnificence turned into world voters thru consumerism—they usually did so on the mall.

Customers Are Caught in a Dupe Loop

By means of Amanda Mull

TikTok made knockoffs cool. At what price?

American Customers Are a Nightmare

By means of Amanda Mull

Shoppers had been this terrible lengthy earlier than the pandemic.


Nonetheless Curious?


Different Diversions


P.S.

Should you’re heading into your Exertions Day weekend buying groceries adventures satisfied that you just’re in overall keep watch over of your possible choices, I’ve some humbling information for you: Being an educated shopper on-line is mainly unimaginable in 2023, my colleague Amanda Mull has written, even if we expect we’ve achieved all our analysis.

— Isabel

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