Virtual food-as-medicine corporate NourishedRx is partnering with fintech corporate ProHealth Connect with make it more uncomplicated for sufferers to get right of entry to home-delivered meals and diet enhance in 2024, the corporations introduced Tuesday.

Stamford, Connecticut-based NourishedRx serves payers and suppliers and gives personalised meals answers, corresponding to grocery enhance, ready foods and meal kits. It additionally supplies diet schooling and wraparound enhance like serving to sufferers join the Supplemental Vitamin Help Program. New York Town-based ProHealth Attach is helping unbiased, community-based outlets settle for well being plan supplemental advantages, in particular over the counter and grocery advantages. It essentially helps Medicare Benefit contributors however is beginning to enhance Medicaid contributors.

NourishedRx is becoming a member of ProHealth Attach’s community, which means its diet choices are out there for contributors of 46 payers with meals advantages thru a ProHealth Attach OTC or flex card. Those contributors will be capable to obtain NourishedRx’s meals transport products and services and its wraparound enhance. The partnership impacts about 17 million contributors. 

“We’ve been actually thinking about operating with a delivery-based meals fashion for moderately a while now. It’s been lacking from our device belt. … That is meals transport on steroids as a result of the entire medical sides wrapped round this,” mentioned Andrew Winakor, president of ProHealth Attach, in an interview.

As well as, NourishedRx’s platform is being built-in with ProHealth Attach’s API, which permits contributors to obtain personalised meals bundles in accordance with their nutritional wishes and personal tastes.

The partnership comes at a time when there’s a dire want for diet enhance. About 17 million families within the U.S. are meals insecure. As well as, 74% of American citizens are obese or have weight problems and 93% of American adults have deficient cardiometabolic well being.

“The desire is solely obviously evident, however I believe the place our partnership is actually superb is that normally for well being plans and for person well being plan contributors, [getting] get right of entry to to wholesome meals and relatable diet data isn’t so evident,” mentioned Lauren Driscoll, CEO of NourishedRx. “Folks have all other levels of working out of diet and publicity to wholesome meals. Many of us also have a nostalgic attachment to dangerous meals as it’s what they’ve eaten their whole existence. … Via the 2 people coming in combination, we’re principally ensuring that the member has an excessively simple supply of cost.”

Driscoll added that she hopes to in the end enhance “lasting nutritional alternate” for contributors.

The food-as-medicine motion is regularly rising, with a number of firms within the area. This contains Season Well being, which gives personalised recipes, pre-made foods, grocery enhance, diet schooling and one-on-one conferences with a dietitian. FarmboxRx additionally gives diet products and services thru delivered produce bins, cooking kits and pantry pieces.

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