When you’ve ever run a 5K race, you understand that the ultimate mile regularly determines the winner. It’s all about timing: You might have to select your second to boost up the tempo, pull clear of the runners round you, and go the end line first.

Promoting cybersecurity answers is like operating a 5K. You and dozens of different dealers are vying for place to win offers within the profitable (and extremely aggressive) small and medium trade (SMB) marketplace. However as a Cisco spouse, you’ve were given a definite benefit. And at this time is your second to kick into top equipment, as a result of Cisco is environment you as much as win—with a awesome product and unbelievable incentives that your festival can’t fit.

Are you in a position to do that? I’m going to turn you how one can win the SMB marketplace with Cisco Safe Networking answers like Meraki MX.

Acknowledge SMBs’ distinctive safety demanding situations

SMBs want a lot more from their safety answers than what they’re usually getting. In 2024, being “small” doesn’t imply you get to fly beneath the radar: 43 % of cyber assaults now goal SMBs. No marvel that cybersecurity is now the number-one precedence for SMB IT groups, consistent with a TechValidate survey. Organizations want a complicated strategy to forestall subtle threats.

However that’s no longer their most effective requirement. A super safety resolution must be:

• Easy: Simple setup and intuitive operations are paramount, since SMB IT groups regularly have restricted group of workers and assets.
• Scalable: Speedy-growing SMBs desire a versatile resolution that may increase with their wishes.
• Speedy: Safety can’t decelerate community efficiency. SMBs want to stay workplace and faraway employees productive to satisfy trade targets.
• Value-effective: SMBs with restricted budgets want to do extra with much less. They want an answer that gives a decrease general value of possession (TCO) over the long run.

The bar is such a lot upper now—and for the dealers pushing inferior safety merchandise, that fact is unwelcome information. However for Cisco companions such as you, it’s one thing to embody.

Lead with Meraki MX, a converged networking and safety resolution

With Cisco Safe Networking answers just like the cloud-delivered Meraki MX, you received’t simply take a look at each field—you’ll exceed buyer expectancies. Meraki integrates awesome firewall safety with the number-one SD-WAN networking resolution. Let’s unpack why Meraki is the best-in-class converged resolution with unrivaled simplicity and function:

• Awesome malware coverage: Cisco Meraki MX blocks 98 % of malware threats, consistent with a 2023 Miercom efficiency analysis. That’s 25 % higher than the business moderate, and 2x more practical than many standalone answers.
• 0-touch deployment: Meraki MX is in reality zero-touch, leading to 30 % quicker firewall deployment.
• Easiest community visibility: Meraki provides the finest community visibility and acknowledges roughly 6,000 packages—27 % greater than main competition.
• Expandable platform: As your consumers’ wishes evolve and companies develop, they are able to upload extra Meraki units to create hooked up, clever workspaces—all controlled from a unmarried dashboard.
• Award-winning on-prem choice: Do your consumers want an on-premises resolution? Be offering the Cisco Firepower 1010, SE Labs’ 2023 winner for superb next-generation firewall.
• SASE structure, now for SMBs: Many SMB organizations can take pleasure in a protected get entry to carrier edge (SASE) structure, with Meraki SD-WAN as its basis. SASE can streamline and combine networking and safety within the cloud, and fasten faraway employees to any software throughout any community, from any place.

Cisco is likely one of the biggest cybersecurity corporations with essentially the most complete portfolio of answers to satisfy your consumers’ wishes. We’re additionally the worldwide networking chief, and that’s why our converged Safe Networking answers stand above the contest.

Make promoting more uncomplicated and extra winning with Cisco

Past its best-in-class standing, Meraki provides different super promoting benefits, beginning with upper benefit margins, ordinary earnings, and larger lifetime worth. Do you know that Meraki boasts a 91 % license renewal price? Meraki creates satisfied SMB consumers, 97 % of whom agree that Cisco is a superb resolution for SMBs. Cisco Meraki additionally takes the friction from your gross sales motions, with transparent product pricing, complete answers, and world-class reinforce.

Cisco is absolutely dedicated to serving to companions such as you to develop your small business and spice up profitability. We’re regularly improving and streamlining our Cisco Spouse Program, in accordance with spouse comments. From fine quality gross sales and advertising assets to the versatile Cisco Endeavor Settlement, we make promoting more uncomplicated to come up with an edge.

Able, set, SELL with new provides and promotions

Now for the overall spice up that will help you win: beneficiant new provides, reductions, and incentives that push your offers to closed-won standing. Be informed what’s to be had to you, from the Safe your Long run with Meraki MX and our Safe the Edge Firewall Promotion to force new adoption and higher profitability.

The SMB marketplace is very aggressive, however at this time the race is yours to win. With awesome protected networking answers and tasty incentives, Cisco will provide you with the ability to boost up in that ultimate mile—and depart your festival in the back of.

Consult with SalesConnect to get began

Consult with the SalesConnect Safe Community web page for the whole thing you wish to have to win SMB offers: gross sales enablement fabrics, product information sheets, trainings, and the most recent provides.

We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Attached with #CiscoPartners on social!

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